A recent trademark battle forced the longstanding Australian footwear brand, Ugg Since 1974, to rebrand after 5 decades in business, underscoring a critical lesson for fashion brands: trademark early and trademark often. Read how to avoid a similar fate for your brand.

The Wirkin’s brief yet meteoric rise challenged the notions of class hierarchy and societal values upheld by the Birkin. Legally, the situation is even more complicated, creating tension between cultural democratization and intellectual property rights.

The cost to file your trademark is going up in 2025. Learn what this means and how to beat the higher fees.

Fashion brands have turned to non-traditional trademark protection as a way to legally own and protect their unique design elements. How does this apply to new designers and what should they know about trademarks as they relate to their brand?

Markle’s brand’s recent obstacles to trademark registration shed light on the trademark registration process and common issues that may arise.