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Trademark Tips, Client Case Studies & Fashion Law Insights
Explore our blog for real stories, legal breakdowns, and trademark tips tailored for fashion designers in Los Angeles and beyond. Learn how to protect your brand and navigate IP law with clarity and confidence.
Trademark Law Is So Much More Than Just Paperwork—
—it’s protection for your ideas, your identity, and your impact. Whether you're launching a new fashion line or curious about how others navigated the legal side of branding, this blog is here to guide you.
I break down trending legal topics in fashion, spotlight past client success stories, and answer the questions most designers didn’t know to ask.
Hot Off The Press
Fashion Loves a Paradox: Vetements Trademark Unraveled By Irony
After a five-year legal battle, the brand known for deconstruction, irony, and anti-branding has been legally undone in a twist of the same irony it employs throughout its branding.
The U.S. courts ruled that “Vetements” is generic, and therefore unprotectable by trademark law. This serves as a very public reminder that clever branding isn't always legally sound and a sharp lesson for emerging brands trying to carve out their own edge.
From UGG to (UGH)“Since 1974”: The Price of Trademarking Too Late
A recent trademark battle forced the longstanding Australian footwear brand, Ugg Since 1974, to rebrand after 5 decades in business, underscoring a critical lesson for fashion brands: trademark early and trademark often. Read how to avoid a similar fate for your brand.
IP, Luxury, and Letting Them Eat Dupes
The Wirkin’s brief yet meteoric rise challenged the notions of class hierarchy and societal values upheld by the Birkin. Legally, the situation is even more complicated, creating tension between cultural democratization and intellectual property rights.
Updated Trademark Filing Fees for 2025 and What It Means for Business Owners
The cost to file your trademark is going up in 2025. Learn what this means and how to beat the higher fees.
Why does Louboutin get to own the color red, and what does this mean for you?
Fashion brands have turned to non-traditional trademark protection as a way to legally own and protect their unique design elements. How does this apply to new designers and what should they know about trademarks as they relate to their brand?
What is the issue with Meghan Markle's lifestyle brand (solely from a trademark perspective)?
Markle’s brand’s recent obstacles to trademark registration shed light on the trademark registration process and common issues that may arise.