IP in the Zeitgeist •
IP in the Zeitgeist •
Trademark Law Is So Much More Than Just Paperwork—
Stories, legal breakdowns, and trademark commentary for founders and the general public who are curious about how IP law dictates culture from behind the scenes.
From UGG to (UGH)“Since 1974”: The Price of Trademarking Too Late
A recent trademark battle forced the longstanding Australian footwear brand, Ugg Since 1974, to rebrand after 5 decades in business, underscoring a critical lesson for fashion brands: trademark early and trademark often. Read how to avoid a similar fate for your brand.
Updated Trademark Filing Fees for 2025 and What It Means for Business Owners
The cost to file your trademark is going up in 2025. Learn what this means and how to beat the higher fees.