IP in the Zeitgeist •
IP in the Zeitgeist •
Trademark Law Is So Much More Than Just Paperwork—
Stories, legal breakdowns, and trademark commentary for founders and the general public who are curious about how IP law dictates culture from behind the scenes.
From UGG to (UGH)“Since 1974”: The Price of Trademarking Too Late
A recent trademark battle forced the longstanding Australian footwear brand, Ugg Since 1974, to rebrand after 5 decades in business, underscoring a critical lesson for fashion brands: trademark early and trademark often. Read how to avoid a similar fate for your brand.
IP, Luxury, and Letting Them Eat Dupes
The Wirkin’s brief yet meteoric rise challenged the notions of class hierarchy and societal values upheld by the Birkin. Legally, the situation is even more complicated, creating tension between cultural democratization and intellectual property rights.
Why does Louboutin get to own the color red, and what does this mean for you?
Fashion brands have turned to non-traditional trademark protection as a way to legally own and protect their unique design elements. How does this apply to new designers and what should they know about trademarks as they relate to their brand?